√ Mediterranean Diet for Health and Longevity:In 2013, the Mediterranean diet, recognized for its balanced, healthy, environmentally friendly, and culturally significant dietary pattern, was added to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. As early as the 1960s, scientists noted the very low incidence of heart disease and the longest life expectancy among residents of Crete, Greece, and southern Italy.

√ Olive Oil as the Core:  The secret to their longevity and health is related to their dietary structure and the unique culinary traditions of the Mediterranean region, with olives and olive oil at the core of the Mediterranean diet.

√ Olive Polyphenols for Strong Antioxidation: Research shows that olive polyphenols in olives and olive oil possess strong antioxidant properties, which are a key factor in their health benefits. Both the U.S. FDA and the European Food Safety Authority (EFSA) have recognized the positive health benefits of olive polyphenols, greatly boosting the market for products featuring olive polyphenols.

√ Hydroxytyrosol, the Most Important Component of Olive Polyphenols: 

Hydroxytyrosol is a natural polyphenolic compound primarily found in the form of esters in the fruit and leaves of the olive tree. It exhibits various biological and pharmacological activities, serving as a potent antioxidant and free radical scavenger. It is one of the most powerful natural antioxidants known for its ability to eliminate oxygen radicals.

√ Among various phenolic compounds available in the market, hydroxytyrosol is the only one authorized by the European Food Safety Authority (EFSA) as a novel food ingredient for fat products. EFSA recommends its addition at 215 mg/kg for fish and vegetable oils, and 175 mg/kg for margarine. Hydroxytyrosol is primarily excreted from the body in the form of hydroxytyrosol-3-sulfate, and it has a very high level of safety, without genetic toxicity and mutagenicity. The target population includes all individuals except for children under 36 weeks, pregnant and lactating women. The recommended daily intake for humans is 25 mg.